![]() In today’s digital age, consumers expect personalized experiences, and Twitter is no exception. Brands should use data to create personalized experiences for their followers on Twitter. Personalization is becoming increasingly important in the digital age. By being true to its values and messaging, a brand can create a strong and positive reputation on Twitter, which can translate to increased sales and success in the marketplace. ![]() When a brand is authentic on Twitter, it is more likely to create meaningful connections with its audience and build a community of supporters who will advocate for the brand. Authenticity also helps to differentiate the brand from its competitors and can lead to increased loyalty and engagement from followers. By being transparent and honest in its messaging, a brand can build trust and credibility with its audience. Consumers are becoming increasingly savvy and can recognize when a brand is not being truthful or genuine. It is important to be transparent and honest in a brand’s tweets and to engage in meaningful conversations with its audience. ![]() In 2023, there are a few key trends that brands should be aware of to use Twitter to their advantage.Ĭonsumers are looking for authentic and genuine content from brands. These actions included visiting the brand’s website, searching for the brand online and/or making a purchase. Additionally, 54% of users reported that they had taken action after seeing a brand mentioned in tweets. According to a study conducted by Twitter and Kantar, 49% of Twitter users are more likely to recommend brands they follow, compared to non-followers. At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we know how essential for us to stay up to date with the latest trends on Twitter. By creating engaging and informative content that aligns with the brand’s messaging and values, we can help to increase the brand’s visibility on the platform and grow its follower base. At Durée & Company, we use Twitter to engage with the brand’s audience and build relationships with consumers, influencers and other businesses in the industry. For a PR and marketing agency, Twitter is a valuable tool to help promote and grow a brand’s online presence.
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